With the current turmoil in the world, it is easy to dwell on the negative energy that surrounds us. In addition to this, the daily responsibilities, personal trials, and tribulations that pile on top of work make it increasingly difficult to find hope and change for this complex world. In our conversation with Alex Witt, he talks about the current efforts he is making through his businesses to generate positive change in his community.
Alex Witt is a US Navy Veteran, who served in Iraq, a husband, a father of two, the founder of 104010 Fitness, CEO of Battle Bars, and investor of SteadyMD. As a man with many titles, he is currently trying to use his platform to do his part to help his community. While many are waiting for a big change or turning point to fix the world we live in today, Alex recognizes that true change often stems from numerous impactful efforts that add up in the end to make a large change. Alex emphasizes that change involves everyone. Everyone must do what they can to make their own community better so that change can organically spread and increase exponentially.
The path for Alex started at the age of 18, when he enlisted into the US Navy and served in multiple tours in Iraq. He served from 2001 – 2005 and later returned to civilian life with very little means. He started a full-time day job at GNC, went to school, and worked at a bar in the nighttime. After a few years of this hectic lifestyle, he crossed paths with a person who was starting their own logistics company, little did he know they would become business partners in the end. Alex stepped into the role without even knowing what “logistics” was. With time Alex became a crucial component in building the company. At this logistics company, he figured out how to learn from mistakes and how to create and run an effective business. When the time came that the logistics company was sold to new owners, Alex decided it was his time to embark on a new venture that he was truly passionate about.
“IT’S EASY TO FAIL IN BUSINESS, BUT IT’S PRETTY TOUGH TO FAIL AT ANYTHING IN LIFE WHEN YOU HAVE SUCH TIGHT TIES TO THE PASSION AND PURPOSE BEHIND IT. NOWADAYS HAVING A BUSINESS IS NOT ENOUGH, YOU HAVE TO HAVE THE PASSION AND MISSION BEHIND IT.” – ALEX WITT
On July 7, 2017, Alex’s close friend, Patrick Zamarripa, Navy Veteran and Dallas Police Officer, was fatally shot in an ambush. After the tragedy, Alex knew his purpose was to fight for Patrick and to give back to the veteran community and their families. While figuring out how this purpose could be integrated into his life, Alex, as a customer, stumbled upon Battle Bars. Battle Bars was founded by Ian Sparks, Army Veteran, and Colin Sparks after a tragic incident of their own. Ian came back from war to find out his father had one last week to live. In that week, their father told them that his last wish was that the two brothers would start a business together to continue the family name. As a result, came Battle Bars, a great tasting gluten-free protein bar with the purpose of giving back to veterans and first responders. Through aligning their passions and experiences, Alex and the Spark’s brothers connected to build this business, and Alex would eventually be named CEO of the company. Alex explains why this business is such a motivating part of his everyday life. He says, “It’s easy to fail in business, but it’s pretty tough to fail at anything in life when you have such tight ties to the passion and purpose behind it. Nowadays having a business is not enough, you have to have the passion and mission behind it.”
Although the company is still in its early stages, it is already making a huge impact in the community. Though their Our Heroes campaign, Battle Bars recognizes the heroes in local communities. The initiative is unique, in that, anyone can nominate a hero, which can be anyone who has made sacrifices to make their community a better place. They also are fully committed to their charity partner, Operation Enduring Warrior, an 100% volunteer-run non-profit that helps physically and mentally rehabilitate Veterans and first responders. In every business endeavor, Alex focuses on the following mantra, “Do the right thing, have integrity, and be honest. It goes for everything, people are going to buy into that.” Alex also works with charities through his gym, 104010 Fitness. The program is called, The Give Team, which focuses on cultivating motivation through bringing together young adults from the inner city to workout, train, and participate in different races.
“DO THE RIGHT THING, HAVE INTEGRITY, AND BE HONEST. IT GOES FOR EVERYTHING, PEOPLE ARE GOING TO BUY INTO THAT.” – ALEX WITT
While, as you can imagine, Alex lives a busy life with an intense schedule revolving around his multiple business ventures, he is also committed to his family and enjoys coaching his son’s little league team. Along with finding more balance in his life, his upcoming goals for the future include: bringing Battle Bars to a $100 million valuation meaning a $1 million check to Operation Enduring Warrior and spending enough time with his son and daughter to the point that they say “Dad get away from me you’re annoying me.”
Thank you Alex for taking the time to share your story! If you want to check out Alex’s philanthropy focused business ventures, check out the links below.
Written by: Anna Rice & Jason Crowe
Interview by: Jason Crowe